Selfie Culture is Driving The Cosmetic Boom

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A recent Washington Post article indicated that women are spending less on clothes, but more on cosmetics. The prestige beauty category saw a 7% increase in sales last year, while the makeup subcategory enjoyed a 13% increase in sales. Our report highlights the impact “selfie culture” has on millennial women’s increased spending. In the report, we cover how selfie culture creates a need to always be “beautiful,” engenders a fear of being caught without makeup, and affects the image of social and professional success.


Download our report to learn more!