Impulse Buying is Dead

Lack of Passion Report Thumbnail


When we originally started the study that culminated in our latest report, we aimed to get a handle on how online shopping has affected the Hunter and Gatherer binary.  However, as the video responses to our question rolled in, we were struck by a prevalent theme: there was no passion in shopping.


As technology plays an increasingly bigger role in people’s lives, the impact is a vastly more rational relationship with shopping. Impulse buying is dying, and the charm of shopping in store appears to be dying along with it.


Download our report to learn more!