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Although Theodore Twombly found love in digital form in the recently released movie Her, a study conducted this month by MindSwarms confirms people still prefer face-to-face human interaction when it comes to relationships. In fact, people hope to keep many things they treasure, human relationships and beyond, forever non-digital.
Food matters. But our relationship with food can be a challenge. When it comes to losing weight or maintaining weight loss, many consumers are ill prepared to take control of their unhealthy habits.
As we showed in our Power of Local Food report, young Americans are increasingly avoiding processed foods and big box stores, turning instead to specialty, local, and sustainable choices. Crucially, they even say they are willing to spend more on food they feel good about.
However, connecting the dots between shopping for quality food and losing weight can be difficult. And for consumers who consistently rely on processed or prepared food, weight-loss can be an even greater struggle.
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1,300,000,000 people on Facebook. 650 million on Twitter. 300 million on Google+ and 300 million on Weibo. 36 million on MySpace (MySpace!). Some sources state nearly 1 in 4 people worldwide used an online social network in 2013. There are hundreds of online networks with a social component reporting 1M+ users. Read the rest of this entry »
2014 is destined to be a promising year for Tesla in China. First, it officially announced pricing for the Model S sedan; soon afterwards, the company won the legal battle to reclaim the Tesla brand name in Chinese which had been taken up by a Chinese businessman in 2011. Now, Tesla has purposefully priced at 700,000 RMB (USD $120,000), shunning the standard industry practices that would inflate the price to USD $160,000. Reactions have not all been favorable. Read the rest of this entry »
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Knowing that attitudes about food quality and the importance of food origin have evolved with time, MindSwarms wanted to explore the topic with the newest generation of grocery purchasers: the Millennials. This latest study revealed that Millennials consider themselves to be much more conscientious food purchasers than their parents’ generation.
One of the biggest topics of 2013 was privacy on the internet. The revelation that the organizations like the National Security Agency have been collecting the online data of Americans has sparked a public discussion about our expectations of privacy in this connected age.
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With over 75 million daily active users, Instagram allows individuals to capture and share their personal aesthetic with a vast audience. While the reach of most Instagram users is limited to friends and acquaintances, some high-profile personal accounts command a following of tens of thousands.
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Holiday shopping wars began much earlier this year. MindSwarms was curious whether shoppers perceive holiday retailing practices as manipulation or benefit. The reactions vary by age.