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Wearable Tech Divide: Fitness Trackers


 

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Still in its infancy, wearable technology is already splitting American consumers into two camps: enthusiasts and rejectors. A study conducted this month by MindSwarms suggests that although both groups are interested in staying connected with their bodies (particularly in regard to fitness and health), their opinions differ dramatically on the role fitness tracking wearables should play.

 
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Challenges for LinkedIn China


 
LinkedIn finally launched its official website in China, in beta, after years of water testing by offering its English site accessible in China. With four million existing users in the country, now the company’s appetite has grown: according to its CEO Jeff Weiner, the Simplified Chinese website will bring some 140 million professionals in the country to join the network, almost half of the current total number of registered users across all countries.
 
Language and site features can be localized; what’s challenging is to root the fundamental concept, the core value of the site in the market. For the pragmatic Chinese, doing business is all about relationships and, apparently, online relationships sound illusory and too easily destroyed.
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Thoughts on Sarah Slocum and Google Glass


 

A violent altercation between a woman wearing Google Glass and patrons of San Francisco punk bar Molotov’s has sparked worldwide conversation about the social implications of the device’s introduction into mainstream society. The incident encapsulated concerns about privacy and social etiquette as well as excitement and apprehension around the future of wearable technology. MindSwarms asked San Francisco native & IS&T Manager Richard Silfverberg for his opinion on the issue. Read the rest of this entry »


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The Case for Analog in a Digital World


 

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Although Theodore Twombly found love in digital form in the recently released movie Her, a study conducted this month by MindSwarms confirms people still prefer face-to-face human interaction when it comes to relationships. In fact, people hope to keep many things they treasure, human relationships and beyond, forever non-digital.

 
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Empowering Consumers to Break Bad Food Habits


 
Food matters. But our relationship with food can be a challenge. When it comes to losing weight or maintaining weight loss, many consumers are ill prepared to take control of their unhealthy habits.
 
As we showed in our Power of Local Food report, young Americans are increasingly avoiding processed foods and big box stores, turning instead to specialty, local, and sustainable choices. Crucially, they even say they are willing to spend more on food they feel good about.
 
However, connecting the dots between shopping for quality food and losing weight can be difficult. And for consumers who consistently rely on processed or prepared food, weight-loss can be an even greater struggle.
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What’s Missing in Online Social Networks?


 

1,300,000,000 people on Facebook. 650 million on Twitter. 300 million on Google+ and 300 million on Weibo. 36 million on MySpace (MySpace!). Some sources state nearly 1 in 4 people worldwide used an online social network in 2013. There are hundreds of online networks with a social component reporting 1M+ users. Read the rest of this entry »


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Tesla in China: Consumer Reaction to Pricing


 

2014 is destined to be a promising year for Tesla in China. First, it officially announced pricing for the Model S sedan; soon afterwards, the company won the legal battle to reclaim the Tesla brand name in Chinese which had been taken up by a Chinese businessman in 2011. Now, Tesla has purposefully priced at 700,000 RMB (USD $120,000), shunning the standard industry practices that would inflate the price to USD $160,000. Reactions have not all been favorable. Read the rest of this entry »


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The Power of Local Food


 

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Knowing that attitudes about food quality and the importance of food origin have evolved with time, MindSwarms wanted to explore the topic with the newest generation of grocery purchasers: the Millennials. This latest study revealed that Millennials consider themselves to be much more conscientious food purchasers than their parents’ generation.

 
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