Download the full “The Double Standard of Online Reputation” report now:
fill out the form below.
While consumers demand transparency from corporations, a new online reputation study conducted by MindSwarms uncovered a double standard when it comes to managing their personal reputations.
Bitcoin surged to $230 per Bitcoin in April, and this October has seen prices of $190 per BTC. We asked a prolific contributor to online Bitcoin forums to tell us briefly about Bitcoins.
Q: What is Bitcoin, and what is holding it back from being more widely adopted as a viable currency?
A: Bitcoin is a currency that is linked to the Internet unlike credit cards or bank transfers. Currently, what’s holding it back is lack of regulation. Read the rest of this entry »
Download the full “Millennials and the Sharing Economy” report now:
fill out the form below.
Given the rise of the Sharing Economy, MindSwarms wanted to uncover Millennials’ attitudes and sharing brand relationships within this new economy. This curiosity led to the launch of a national study where we asked Millennials to talk about the Sharing Economy and how their participation in it differs from that of their parents.
Andrew McCombie on using MindSwarms for early stage incubation in product development:
“We’ve tended to use MindSwarms at the early stages of our product exploration in our incubation process, on a wide variety of projects.
Read the rest of this entry »
Cab shortage in Beijing. Enter Didi Dache. What is it, and what socioeconomic changes is this app bringing about?
Q: What is Didi Dache? What socioeconomic changes does this app bring about, specifically in Beijing?
A: Didi Dache is a taxi-hailing app. I can show you, it’s like this. There are two main functions: Read the rest of this entry »
Download the full “Luxury for Millennials” report now: fill out the form below.
At MindSwarms, we were interested to understand how Millennials’ relationship with Luxury was perceived to be different from that of previous generations. So we launched a study on our platform with Millennials from across the US.
When Carnegie Mellon and Northwestern University asked MindSwarms to collaborate with them on a crowd-source innovation study 18 months ago, little did MindSwarms know that they secretly planned on comparing the effectiveness of the consumer research platform to some of the tech industry’s titans including Facebook, Twitter, Mechanical Turk, Kickstarter and IndieGoGo.
The result, presented this week in Paris at CHI2013, the world’s leading conference on Computing Human Interaction, confirmed what founder Tom Bassett has believed since starting the platform in 2011; MindSwarms is a powerful tool for gathering feedback during the concepting phase. The classroom research reflected what is true in R&D centres around the world – that engaging online crowds is an increasingly important tool for innovation. MindSwarms goes one step further by using video to provide authentic insights from consumers. The feedback is given from the comfort of one’s personal space without the influence of group think which can develop in public forums like focus groups.
Via Carnegie Mellon News:
PITTSBURGH – Online crowds can be an important tool for teaching the ins and outs of innovation, educators at Carnegie Mellon University and Northwestern University say, even when the quality of the feedback provided by online sources doesn’t always match the quantity.
In a pilot study that invited the crowd into their classrooms, Carnegie Mellon and Northwestern instructors found that input from social media and other crowdsourcing sites helped the students identify human needs for products or services, generate large quantities of ideas, and ease some aspects of testing those ideas.
There is a lot of tension between brick-and-mortar versus digital retail. Car dealerships – the original showroom – are potentially under-leveraging some unique digitally-enhanced shopping opportunities, according to one of our MindSwarms respondents chronicling her journey to buy a new car. After looking at the the Toyota Highlander, Kia Sorento and Jeep Cherokee, she chose the Ford Explorer in large part because of the digital in-dash system. However, she felt frustrated because the sales staff was less knowledgeable than she was. Read the rest of this entry »
With the new MindSwarms mobile app, you can reach consumers outside and inside the store, before and after their purchases. Follow Melissa from store entrance to check-out lane as she goes holiday shopping for an e-reader, and see what delights — and frustrates — her during the shopping experience.
Play the video above for the full story, and click here to see the interview. Read the rest of this entry »